Module 2

SEO

When I started blogging I avoided SEO (Search Engine Optimization) like the plague and it was a huge mistake.

I know. It can be overwhelming, like being dropped off in China without a cell phone, but I forced myself to figure  it out and within 6 months Google overtook Pinterest as my top referrer.

SEO is not something that you will see results for overnight and depending on your target keywords, it might take years to rank for it naturally. Slow and steady like a tortoise is the best approach.

Here is a website to plug in your website URL to get some beginning stats.

You’ll want to pay attention to your Google Page Rank, Moz Rank, and what keywords are showing up.  Every page (see category page video) has a rank also, so check out your pages to see how they rank. In a nut shell, the higher the PR and Moz rank you have, the more likely you are going to show up first in the search engine. You want this.  This takes work so don’t be discouraged when you first get started.  You can improve these numbers by creating posts that help support your keywords, sharing them, and bookmarking them. Hopefully, you have a tribe (network of fellow bloggers) that will share your posts and also build more links back to your site (if not, get one of these stat).

Before you jump into this you need to decide what you want to be the main keywords for your site.  You should already have some idea of what you want to rank for.   From your main keywords, you should think of several keywords that back up this keyword. I love Ubersuggest for brainstorming keywords.

Now, let’s get through some of the nitty gritty of what settings and plugins you will need to correctly SEO your website and posts.

First, let’s update the number of sites that are pinged when you publish new content and make sure your WordPress settings are optimized.

1. Download the Ping-Sites and copy and past the sites into the Update Services area in WordPress.

Watch the video to see how to do this.

Second, let’s set up Yoast SEO correctly:

 

Third make sure your keyword are good and get blog post ideas:

 

Fourth, you need to set up  category pages.  These boost SEO and make it easier to organize your content:

 

Fifth, here’ s how to SEO a post correctly:

Sixth, How to Backlink:

Here’s how to check your Keyword Rank in Webmaster Tools and a simple tweak to improve traffic:

 

Next: Sharing, Bookmarking, and Backlinking

No one leaves comments anymore, but they are a great natural way to meet new people and build quality back links.  Some people will specifically look for people with high Google Page Ranks that give dofollow in their comment section (WordPress automatically sets comment links as nofollow) and leave quality comments in an attempt to raise their PR.  I don’t do this. I would rather comment on a similar niche so Google sees that I’m all an expert in my field versus simply going for link juice in a niche that has nothing to with mine.

All social media is a quality backlink so share every post via Facebook, Twitter, Pinterest (which also is a PR 9), and G+. I recommend the Simple Share Adder Plugin for easy sharing.

Then for extra juice use social bookmarking sites to help build street cred.  There are many out there but these are the ones that I use.

By the way, I do not do this for every post, but I would do it for important pages/keywords you are trying to rank for.

Reddit (I recommend finding a buddy to place the link for you)

Diigo

StumbleUpon

Delicious

Bibsonomy

LinkedIn

 

Last by not least, I’m going to recommenced BizXpress for keyword research.  You do not have to do this immediately but it’s good to get an idea of keywords to target for blog posts.

 

This is really just the wading into the water of SEO.   There is a whole ocean more to look into but, truthfully, this is a solid foundation.