80% of Bloggers do not think of paying for advertising. It’s a completely foreign concept like free VPS web hosting (I have never found this, so yeah . . )
Anyhow, business owners realize that there is a cost to acquiring customers. Your job is to make it as low as possible. This is why sharing groups are so awesome. You spend some time sharing other people’s content and they share yours in return, and maybe you find a fan who will but your stuff.
So, now that you have a product, it’s time to market it. There are several marking tools:
1. Webinars (use list/social media and affiliates to promote) and paid FB ads.
2. Promoting to your list (The money is in the list – never forget that)