Today you are going to write a draft of the email you will send to your newsletter on launch day.
Here is the email that I used when emailing my list about the 30 Minute Paleo Eats Cookbook.
Notice all I did was share a brief overview of the soon to be product and tell them they could save 50% off the price by pre-ordering.
Looking back at this newsletter, I wish I would have remembered to share a story.
I would have done something like this:
“I’ve shared before that I didn’t grow up with a silver spoon in my mouth. I wore hand me downs and didn’t realize vegetables didn’t come from a can. I also know how powerful food is for transforming your health.
A long time ago, in a galaxy far away, before my cookbook Paleo Eats was a twinkle in my eye, I wanted to create a 30 Minute Paleo Recipes cookbook because it was important to me that everyone could afford to eat healthy delicious meals without worrying about their budget.”
See, I told you that perfection is a myth. I don’t want you to obesses over this. Just write what feels natural.