I never make a product that I think anyone wants: I make what people have explicitly told me to create.
I don’t do this by mindreading. I do this by asking people what they want me to create. To do this you are going to do two things: create a reader survey and sell a similar product. Today we are going to focus on the first step.
If you are lucky, your readers have already started asking you for help and more than likely more than one person has asked for it. If this is the case, you can focus your questions in the survey around this “thing.” There is another way readers ask for things that most bloggers don’t recognize is them asking for a solution – they complain. Some people are trained to complain versus ask. If 100 people come to your site every day and complain that they can’t find good egg-free recipes, this is another gold mine to explore.
Ok, so what is your niche? Clean eater/Crossfitters? Crafters? Furries?
Who are the people who visit your site every day?
What do they want ?
It’s time to get up close and personal with your reader.
You’re going to be doing a reader survey to find out what they are struggling with and what their largest pain point is.
Now, you need to brainstorm 8 questions to ask your readers to see the product/goal that you have in mind actually jives with your audience. If not, you can change directions and follow that their lead, or change your audience by creating new content that targets them.
Two great question that I like to ask are:
1. What does your typical Sunday look like?
2. What does your Monday look like?
You might be thinking, what? Why don’t I ask, “What will you buy from me right now?”
Well, we need to find out if your audience is hiking on Sunday, at the spa, or prepping a week of food. On Monday, are they driving to work or dropping the kids off at Montessori?
We need to know what they “have” to do each week. Not love. You’re entire goal is figure out what their pain point is that you can create a solution for. People buy solutions, not products.
I do ask really blunt stuff like, “if you had a magic wand, what is the one thing that you would have done for you every week so you don’t have to do it?”
Some other questions I ask:
1. What are the tasks that you do on a day-to-day basis for your (fill in your niche)?
2. How do you feel when you have to do those tasks?
3. If you could wave a magic wand and do anything related to that task, what would it be?
4. How do you prefer to learn? Blog Posts? Podcasts? Videos? An App?